Proceeding in a gradual, subtle way, but with very harmful effects

  • Sexual harassment is a serious and insidious problem
  • Significantly, even continuous low-level noise can be an insidious stressor
  • This trade recession will be just as insidious in its effects as any market blowout

There are words that are hardly noticed. There are words that stand out. And there are words which stand out so much they almost seem to have some kind of special power.

Using power words appropriately can instantly improve your ability to capture your audiences’ attention

Definition from Oxford Dictionaries

Ga Lok Chung