Causing great public interest and excitement

  • A legal watchdog has thrown out complaints about a leading Yorkshire solicitor made in the wake of the sensational trial of two Leeds United footballers
  • He showers you with quotable quotes and his interviews are peppered with sensational statements
  • Its location is sensational; water surrounds the house, which has views into arguably the finest seascape in Britain

There are words that are hardly noticed. There are words that stand out. And there are words which stand out so much they almost seem to have some kind of special power.

Using power words appropriately can instantly improve your ability to capture your audiences’ attention

Definition from Oxford Dictionaries

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