The duration of a person’s life
- A reward for a lifetime’s work
- Fifteen shops closed during the lifetime of the scheme
- Five weeks was a lifetime, anything could have happened
There are words that are hardly noticed. There are words that stand out. And there are words which stand out so much they almost seem to have some kind of special power.
Using power words appropriately can instantly improve your ability to capture your audiences’ attention
Definition from Oxford Dictionaries