Suddenly fall down or give way
- Suddenly, the hallway wall fell and collapsed into the entrance of the cafeteria
- The victim collapses suddenly into unconsciousness
- The talks collapsed last week over territorial issues
There are words that are hardly noticed. There are words that stand out. And there are words which stand out so much they almost seem to have some kind of special power.
Using power words appropriately can instantly improve your ability to capture your audiences’ attention
Definition from Oxford Dictionaries