Feel a powerful desire for (something)

  • They need love and crave intimacy yet often feel cornered, pressure
  • We crave originality, we demand credibility and we hope for something that sets the heart racing and the mind working overtime
  • Now that the crisis was over, my hunger had returned and I was craving a cheeseburger

There are words that are hardly noticed. There are words that stand out. And there are words which stand out so much they almost seem to have some kind of special power.

Using power words appropriately can instantly improve your ability to capture your audiences’ attention

Definition from Oxford Dictionaries

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