A person who is contemptibly lacking in the courage to do or endure dangerous or unpleasant things.

  • What about the possibility that we somehow have raised a generation of moral cowards?
  • He resigns his commission and is branded a coward
  • Hamlet says, this is what makes cowards of us all

There are words that are hardly noticed. There are words that stand out. And there are words which stand out so much they almost seem to have some kind of special power.

Using power words appropriately can instantly improve your ability to capture your audiences’ attention

Definition from Oxford Dictionaries

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